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At Milan Ferrari flagship store

Celebrating the launch of the Ferrari Collection

Bang & Olufsen and Ferrari hosted a celebration event on Tuesday, the 29 of August at the Ferrari Flagship Store in the heart of Milan. Guests were offered an exclusive first look at the newly launched product collection which was crafted in Bang & Olufsen HQ in Struer, Denmark, and were ablet to enjoy a motorsport exhibition as well.

Ferrari Collection - Launch Event

VIPs, press luminaries, influential figures as well as friends of Bang & Olufsen and Ferrari graced this special occasion. Amongst the attendees were: Bang & Olufsen CEO Kristian Tëar, Ferrari CEO Benedetto Vigna, Bang & Olufsen CMO Kamel Ouadi, Italian Rapper Tonny Effe, TV Star Dee Jackson, Motorsport Driver Carrie Schreiner, Creative Director Francesco Risso, and host for the evening David Garrido.

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DJ Bulma Brief

As a beloved local talent, she captivated our guests with carefully curated beats tailored specifically for this unforgettable event.

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