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Unforgettable events with F1

Bang & Olufsen x Scuderia Ferrari HP

Our partnership with Scuderia Ferrari HP reaches exciting heights at our exclusive pre-race events in Monaco, Shanghai and Silverstone. Indulge in a behind-the-scenes glimpse that elevates the thrill behind Formula 1.

Scuderia Ferrari member stands in a crowd

Meeting the local hero in Monaco

At our Monaco store, Charles Leclerc delighted our guests with an array of engaging activities. He participated in an intimate Q&A session where he shared his passion for music, discussing the piano piece he composed with the renowned French pianist Sofiane Pamart. Following this, Charles took to the F1 simulator for a thrilling demonstration of the Monaco GP, which he later went on to win in the race the day after. The evening concluded in mingling with guests, signing autographs, and capturing memorable photographs.

  • Picture of team member from Scuderia Ferrari
  • Scuderia Ferrari member sits in an F1 simulator
  • Line in front of a Bang & Olufsen store
  • Member of Scuderia Ferrari sign caps

Highlights from the event

Watch Charles Leclerc at our exclusive event at the Monaco boutique.

Close up picture of Oliver Bearman

Oliver Bearman in Bicester, UK

Ahead of the British Grand Prix in Silverstone, we had the pleasure to invite the precocious Ferrari reserve driver, Oliver Bearman, to our store in Bicester, UK for an exciting competition on Prodrive racing simulator.

Guess who was the winner?

  • The inside of the F1 Car
  • Close up of a person who drinks champagnes
  • Collaboration between Bang & Olufsen and Ferrari
  • Oliver Bearman standing in a B&O store

Music meets speed at the Shanghai GP

To celebrate the highly anticipated return of Formula 1 to Shanghai after a five-year hiatus, Bang & Olufsen extended an exclusive invitation to Jeffrey, a talented Chinese musician and actor, ardent admirer of B&O, and fervent racing aficionado. Jeffrey, resplendent in a pair of Beoplay H95 Ferrari Collection headphones, had the pleasure of meeting beloved Scuderia Ferrari driver Carlos Sainz. Together, they celebrated their shared passion for the unparalleled excellence of Bang & Olufsen sound and the legendary Scuderia Ferrari HP speed on the track.

  • Bang & Olufsen Ferrari edition displayed on a stand
  • Beosound 2 Ferrari edition displayed next to a ferrari logo
  • Person wearing the Beoplay H95 Ferrari Edition
  • Beolab 50 with a red back ground colour
Beolab 50 in the Ferrari Paddock Club

In the Paddock Club

Paddock Club guests can enjoy the high fidelity sound that makes our speakers stand out from the crowd. The highest level of racing deserves the highest level of sound.